Professor Nick Reed

Founder at Reed Mobility

Coming from a psychology background, Prof. Nick Reed has worked in transportation research for more than fifteen years.

From early studies using driving simulators to examine driver behaviour, he has since been instrumental in connected and automated vehicle projects in the UK to the value of more than £50m.

Nick was Academy Director at TRL (the UK’s Transport Research Laboratory) before becoming Head of Mobility R&D at Bosch, the world’s largest automotive supplier.

Retaining a visiting professorship at the 5G Innovation Centre, University of Surrey, he has since founded Reed Mobility – an independent expert consultancy on future mobility topics.

Nick Reed appointed to the DfT Science Advisory Council

At ITEN, we’re always proud to see our team members contributing their expertise to shape the future of transport. That’s why we’re delighted to share that Nick has been appointed to the UK Department for Transport (DfT) Science Advisory Council (SAC). The SAC plays...

Nick Reed speaks at Transport AI Conference

ITEN Member and Founder of Reed Mobility Nick Reed, recently spoke at Landor LINKS Transport AI conference in Manchester. On the 23rd January 2024, Landor LINKS Ltd held the Transport AI conference to discuss and understand the opportunities and challenges of AI. The...

What is Vision Zero?

What is Vision Zero? Vision Zero is an approach to road safety that is underpinned by the principle that it is not ethically acceptable for people to be killed or seriously injured whilst using roads. However, it also accepts that humans are not perfect and...

ITEN priorities for the new Prime Minister

Among the many challenges facing the new PM, transport is critical as it intersects with climate, health and economy, each of which is facing pressing challenges. This is a prime opportunity to re-evaluate transport policy such that it delivers essential change. We...

Reflections on Six Months as National Highways Chief Road Safety Adviser

I can't believe that it has already been six months since I started in my part-time role as National Highways’ Chief Road Safety Adviser. This is a new post created to help the organisation address the challenges it faces in achieving its long term aim of zero harm...

National Highways Appoints ITEN Member Nick Reed as first Chief Road Safety Adviser

ITEN member, Nick Reed, has been appointed as National Highways' first-ever Chief Road Safety Adviser. The new role has been created to provide independent advice to help National Highways achieve its goal of zero harm on England's motorways and major A-roads by...

ITEN Member Nick Reed Hosts ‘Meet Convex’ Event

On Thursday March 25th, a 'Meet Convex' event invited participants to learn more about a new mobility data sharing platform that has emerged as the result of an £8m UK Government supported project, led by Transport for West Midlands in a consortium with Bosch,...

What Happened To Driverless Cars?

Five years ago, Uber predicted that they would have 200,000 driverless cars on the road by 2020. It's now 2021 and Uber are far off this predicted number. So, what happened? We've seen the hype around the phenomenon dissipate over the last five years as the industry...

The Benefits and Risks of Introducing ALKS

Automation tALKS the talk… …but does it walk the walk? In August 2020, the DfT launched a call for evidence into ALKS – automated lane keeping systems. This offered respondents the opportunity to comment on the benefits, risks and feasibility of ALKS. In the...

Four years on – the promise of vehicle automation 2020

By Nick Reed In 2016, I was honoured to be invited to give a talk at TEDx Reading. The title of my presentation was ‘The promise of vehicle automation – safer, easier, journeys for all’. Four years later, how do I now reflect on my experiences that day? Firstly, I...

View All

Contact Us

Get your project on the road to success



+4429 2167 9095



[email protected]

