ITEN member, Nick Reed, has been appointed as National Highways’ first-ever Chief Road Safety Adviser.

The new role has been created to provide independent advice to help National Highways achieve its goal of zero harm on England’s motorways and major A-roads by 2040. Nick will be responsible for providing this advice as well as building relationships with partners and stakeholders.

Road safety has been at the heart of Nick’s 13 years at Transport Research Laboratory. His career, including heading up research into human factors and driver behaviour, has focused on improving road safety. His experience is what led him to join Bosch as head of mobility research and development, as well as leading to his visiting professorship at the University of Surrey.

National Highways chief executive Nick Harris said: “We’re committed to our vision of no one being harmed either travelling along or working on our roads. Being able to call on someone with Reed’s experience will make a real difference in our capability to deliver that promise.”

National Highways chair of the safety committee Alan Cumming said: “I look forward to Reed joining the safety committee. He will provide independent advice that ensures our work is focused on key road user safety priorities and policies.”

Reed added: “I am delighted and honoured to have been appointed to this new role. Throughout my career, my prime motivation has been to reduce the harm associated with road transport.

“This is an exciting opportunity to work with industry, academia and innovators to support and challenge National Highways in delivering on its ambitious zero harm agenda.”

Reed will also continue working as an independent transportation consultant for Reed Mobility and will continue writing his regular column for TTi magazine.

Read more via TTi or find out more about Nick on the ITEN website.